About Me

I’m a UX Researcher and Product Strategist passionate about understanding human behavior and translating insights into strategic design decisions. My experience at SEAT / CUPRA has allowed me to lead multidisciplinary teams, define UX vision, and align design outcomes with business strategy.

I thrive where research meets creativity uncovering what truly matters to users and turning those findings into impactful, measurable experiences.

abuetas@gmail.com