Defining an insurance ecosystem

Defining an insurance ecosystem

MAPFRE VIA FLAT 101 · 2026–PRESENT · STRATEGIC PRODUCT DESIGNER

~30%

~30%

~30%

shorter delivery cycles

5+

5+

5+

European markets

Product Lead

Product Lead

Product Lead

ecosystem definition

~30% shorter delivery cycles.

I combine BECO behavioral research and AI-native workflows to lead product definition across MAPFRE’s European B2B2C ecosystem.

Scope of Work

Scope of Work

Product Strategy

B2B2C Design

Research Lead

AI-Native Workflows

Multi-market

Team Leadership