SEAT/CUPRA · 2022 -2027 UX RESEARCJER LEAD AND PRODUCT STRATEGIC DESIGNER
models shipped
features defined
end-to-end ownership
3 models shipped.
I defined roadmaps and led cross-functional teams to turn complex HMI research into clear product decisions.
3
models shipped
5+
features defined
Lead
Product Strategy
HMI Design
Research Lead
Roadmap Definition
Cross-functional Leadership
Multi Marca
01 — Discovery
02 — Research
KEY RESEARCH INSIGHT
Users don’t need more control, they need faster, clearer confirmation that the system is doing what they expect it to.
03 — Methods
Contextual observation · Focus groups · Interviews · Surveys · Analytics · A/B testing · Benchmarking · Journey mapping · Workshops
04 — Design
05 — Validation
06 — Outcomes
