OYSHO · 2026 · UX Strategy Lead
interviews
research methods
testable hypotheses
A research-led strategy for more confident purchases.
I independently diagnosed decision friction and defined testable ecommerce interventions; business impact remains projected.
UX Strategy
Research
Interaction Design
Mobile-first
01 — Discovery
02 — Research
KEY RESEARCH INSIGHT
Users don’t abandon due to lack of product or lack of inspiration. They abandon because the system asks them to resolve a technical decision alone that should be guided.
03 — Methods
Structural journey analysis · 12 semi-structured interviews · Moderated usability testing · Friction prioritization
04 — Design
05 — Validation
06 — Outcomes
