Flow intentions defined before wireframing: Users can arrive from social media or by downloading the app directly, welcomed with a warm, pet-centric tone A short quiz guides users toward the best plan based on their pet's profile, but manual plan browsing is always available After plan selection, signup is simplified to just an email and secure payment Completion is marked with a short celebration screen, encouraging users to share their experience and drive organic growth through referral codes The flow is modular and scalable, balancing trust, warmth, and simplicity in line with brand values Solution A mobile-first UI built on the moodboard's visual language — warm imagery of pets, a color palette combining trustworthy blues with warm neutrals and soft secondary tones, and Sora typography chosen for its modern, clean, friendly character (light but safe, easy to read on mobile).