Case Study · 2025 · UX Strategy & Service Design
design principles
core scenarios
accessibility specification
Six research-led principles for financial trust.
I shaped an installment-banking proposal from research framing to accessible flows and developer handoff, with user testing proposed.
UX Research
Product Design
Financial UX
Prototyping
01 — Discovery
02 — Research
KEY RESEARCH INSIGHT
Trust isn’t built by showing more information — it’s built by resolving the user’s doubt at the exact moment it appears.
03 — Methods
Internal signal analysis · In-depth qualitative interviews · AS-IS experience mapping · Qualitative benchmarking · Accessibility specification
04 — Design
05 — Validation
06 — Outcomes
